Sunday, July 19, 2009

Where are The Consumer Product ads? Why don't these advertisers ; Coke, Pepsi, Bud, Hershey, etc. show up in local search? They don't have a store as defined maybe in the local area, but they have one heck of a brand. The pay for each click model doesn't work for their advertising programs.

Roadjunctions is the gateway to thousands of locations nationwide. Each location is a specific off ramp to an individual merchant community. These merchants sell consumer products, some products well known and others still building their brand awareness.

Exiting , and observing inside and outside the various stores are hundreds of "brands" visible on point of purchase ads and store fronts.

Road junctions can extend these brand awareness ads, "Buy Coke", or "Drink Pepsi", to the web in a new advertising venue. The site search for one of the merchant communities returns the local page with its complement of merchants, the opportunity for consumer logos to be viewed with the merchants is a great low cost way to maintain brand awareness in the local search market.

Their sign is stationed on the off ramp on the web for thousands of locations. Just maybe these large advertisers would sponsor some of the merchants on this site?

Always thinking. Burton


Sunday, January 21, 2007

Local Search: The Relevance Dilemma – SOLVED

Proximity in local search is the most important factor in local search. Including city names, zip codes, area codes, and address does return hundreds of listings. It still doesn’t work 100% on our desktop pc and now we are rushing to put the same thing on our slowwww, mini-screen cell phones.

Mobile searching for local information is coming of age and will be a dominant factor in business advertising in the future. Whether we are seeking “local goods and services” in a city, township, or out in the country, we will depend more on our mobile appliances and less on our print media.

Zip codes are an unknown quantity in our car. We just drove 200 miles and now we are searching for lodging and restaurants. I am in a strange place, what is that zip code? I am in Chattanooga, how do I spell it since I don’t know the zip code? Let’s see, where is the zip code posted around here so I can complete my search? Pull into a gas station and ask, or find the post office, or you should have prepared for these little trials before you left home.

There is a better way. Local search needs its own set of “new codes” that are geographically meaningful. The new code should address the local proximity in an easy to recognize, unique, and easy to learn and understand methodology.

The “new code” should then be a short entry in the search box. The new address should relate to the business location on the ground and at the same time be the address searched for on the web. The savvy surfer, after 15 seconds of training will learn literally thousands of the new search codes and can apply them to any location. He/she can not do this with a zip.

But he will need help. All he has to remember is where he is or where he plans to be. What state? What highway will he travel and what exit (or road junction) is he interested in. Now you can see the importance of our road signs and maps and how they can carry over to the web.

We change the way the traveler thinks, by not changing the way he or she thinks.

Instead of keying in 40769 or Williamsburg, Kentucky the savvy individual already knows he is (or will be) in Kentucky. He is traveling on Interstate 75, and he is at (or will be) Exit 15 or Exit 11. Both exits are at Williamsburg and both are 40769. The “new code” is entered in the site search simply as “75ky15” or “75ky11”. A single page is returned guiding the visitor to the extremely local information, whether it be local food and lodging, a nearby park, local real estate, news, weather, or classifieds. Wherever the visitor goes, he knows how to locate truly local information on the web. The exit may be the way to continue on another route to a park or bed and breakfast many miles away.

Our database of “new addresses” contains all of the Interstate highways and exits in the US. Other minor road junctions and other countries are being added to our Directory of Unique Coded Geographical Location Search Terms by Burton R. Floyd, Jr. 2003-2007

Our Directory is proprietary. Site licenses for use on pc and mobile web sites are negotiable.

Additional information may be found at the beta site


Sunday, February 26, 2006


We built a code for the web that works the way we drive.

We follow road signs and maps to drive to local merchants for goods and services.

Why not find these local merchants on the WEB the way we drive, by using the same road signs and maps?

The RoadjunctionsUS "New Address" created especially for small business establishments uses the "Same Address" for both locations- for a merchant's store on the ground and their location on the Web.

Does zip code 40456 mean anything to you? Me either, but 75ky59 in our proprietary road codes will. You see, each Interstate exit in our
Directory has been given a unique formatting for a specific location. The code “75ky59” is immediately recognized as Interstate 75, Exit 59, in Kentucky. Likewise the code “64ky53b” is readily recognizable as I-64, Exit 53b, in KY.

Each of the exits in the United States is so formatted, so wherever you go, you will be able to use the "new address road codes".

Now when you find a merchant near exit 59 locally, you immediately know that you can find his website at the same location on the RoadJunctionsUS website, by entering the simple search code "75ky59". This allows communication with the merchant and e-shopping if his website permits.

What does this mean for the merchants? Their business is viewed on the web on the FRONT PAGE, just ONE CLICK away from their website.They have great local exposure without worrying about pay for click ads, search engine position, ad words, meta tags, and all the web jargon that is Greek to them.

Merchants are listed, first come first served, in either of two advertising tiers. All appear on the front page. The single scrolling page allows the viewer to see all the merchants, increasing their exposure over being buried in a directory category. Like a newspaper, space is limited at each location and not every merchant will choose to be listed. Web advertising is expected to grow by 10 times over the next ten years to $150 billion. It is important to claim your ad spots now.

Finally our left column, locates the business in a quadrant around the exit. NW is northwest of the exit, the number giving the approximate distance.A key word identifying the type service ( food, lodging, etc.) provide a quick scan by the visitor. We can move a bed and breakfast 25 miles away to the “Interstate Exit” where they can be seen, and we can put a motel that is buried in the chain's site on the front page for their location making them much easier to find.

We do all of these web tricks without you once entering a zip code, typing a city or product name, clicking on a map, menu, or directory, or using GPS. You simply enter where you are or where you are going. Most Important, YOU Enter What You Already Know! A simple entry on pc or cell.

P.S. in keeping things short, we save a key stroke by being located as .us instead of .com and our short - " to local information” website url will get you there to start.

Site Licensing available.

Copyright 2005 RoadJunctionsUS All Rights Reserved

Saturday, February 04, 2006

CLASSIFIED ADS: The Next BIG (as in Billions) WEB Market:

The trick is to match the local classified ad with the local search apparatus. A big market is used autos, boats, trucks, etc. that are listed in area publications. Pay for ad when sold or before. How much? Property listings by owner (or realtor).

Locating what's for sale and where? More fun is taking the yard sale mentality and browse to see what is for sale around where you are at the time. "Where are you?" " I am at exit 35 on Interstate 40 in Tennessee." "I am in the country at the crossroad 27 and 96 somewhere in Kansas. " "What is the zipcode?" "How should I know?" "What Town?" "Not one!"

Search local on Google or Yahoo? Ask Jeeves? Can they really help? You may not have enough info on your end to key in. How are you going to find out that Billy Bob is selling his 1942 model truck? How are you going to locate the farm that has cattle for sale? Or the local contractor that will bush hog your newly acquired farm? Antique dishes, drill press, beagle pup, steamed crab.You can find them all at the universal gateway that makes local really local and uncomplicates the web a bit.

All of the "little guys" are interested in their ad working local. They have to be tuned in to a system that allows one to find them quickly in their local area. Like looking in the local paper. Only that the buyers are not aware of the local newspaper or the local internet sites. Find a local motel, the gnome might be busy. Why go thru L.A. to find out that there is not a BigInn at your destination or current location on the East coast?

RoadJunctions.US is the site that does just that. You can't get any more local than the nearest road junction and you can't find the road junction any easier than at
Think about it for a split second. You have at your disposal a unique and time saving search method that you can use anywhere for a pinpoint location. The address on the ground- near Exit 35 on Interstate 40 in Tennessee is the same address you search for on the web on the roadjunctions site " 40tn35 ". Very simple and very effective. All the merchants and all the one time sellers are found in the same area and at the same local area on the web. Thanks for checking us out. We will be growing soon with our unique proprietary "new road codes." Look for our merchants-They are all on the front page.

Saturday, August 20, 2005

Local Search By Zipcodes Obsolete.

Zip codes were established to deliver mail. Yellow pages carried them over to their web editions and the whole local search concept evolved. IF you know the zipcode you can get close to finding what you are looking for. If you don't, then you have to enter the city and state.

WWW. gave everyone a different address and it didn't match their street address either. It was their own url- Of course was always easy to find, but which one of their 10,000 stores did you want? If you want to shop in Knoxville stores, you really are not interested in stores in Atlanta or Chicago.

Now you enter Knoxville, TN or one of its many zipcodes and start clicking. We (They,Them,IT Boys) still have not interfaced the web with the local merchant in a simple easy to use fashion.
So you reach a motel listing get an address, find a map and see which part of town it is really located. Some are starting community searches that could be a valuable boon to the traveler-Don't let night fall on you here.

Travelers should be given a natural way to search a local area without any trouble. Roadjunctions are unique, highways are unique and highway exits and crossroads are unique. Travelers and locals drive on highways and exit at particular locations. All ( at least 99.5% know which state they are in- OK I'll drop that to 87%). uses a proprietary zip(road)code that accomplishes several FIRSTS ON THE WEB.
First- search is accomplished using the exact crossroad location readily identified on the ground by road signs and maps. Next the crossroad is simply formatted, with the state in which it is located, into a simple term that makes a lot more sense than postal zipcodes. The term is easily remembered and recalled even in new areas where the visitor is unfamiliar. Simply stated do you want to LOOK UP 42,000 zip codes or do you want to know and remember 100,000 road code locations?

So now our modest little burg is found from your map or the posted road signs as "75ky15" You didn't have to look up our zipcode 40769 or enter the city and state. Course this only is licensed for use on the roadjunctions site search engine. Each location is controlled on site to prevent spamming and to maintain the integrity of the codes. Enter 75ky15 in the site engine and you are immediately transferred to the local community of merchants on and near Interstate 75 at Exit 15 in Kentucky. All advertising merchants are on the Front (First) page, in order that they subscribed-guaranteed! Now if they are hip enough to have a web site, click their name and you are there.
You don't have to navigate thru a Motel Chain's Site ( entering zipcode,city,or state) to access the local business phone number or web site. Distant attractions appear on the local page as it is the exit highway leading to the attraction many miles away. The distant attractions are effectively moved to the Interstate where they can be found. Their website is still hosted off the roadjunctions site as it always has been. Other local websites can be accessed thru the links on the local pages so a traveler can access historic, real estate and other local interest sites.

Searches using the simple local code concepts are also done at (to local information).

Sunday, August 14, 2005

Welcome to The New Address via
This blog is a beginning to acquaint you the traveler and you the store ( brick and mortar) owner with a new web service I like to call "the new address".

Why a New address? I am happy with my stores location and I am happy with my website's hosting location. I don't need either kind of "New Address". I am a traveler so what does this do for me?

It makes life simpler for all of you. Small business -it gives you a web presence locally, where it does the most good (even if you don't have a website). You are on the FRONT PAGE services, address, phone, a first come first served directory listing.

Small business with a web site- From Front Page - JUST ONE CLICK to your web site.
Now we haven't asked you to move your store across town or move your website hosting to us.

The above is simply accomplishedwith a local-extremely -local search on www.RoadJunctions.US , the new address search engine that is going to change the way people think about local search for goods and services, by NOT CHANGING THE WAY PEOPLE THINK!

Current search for local goods and services is about all the same. Enter city and state, or Zip Code, or click on a menu , or click on a map. High tech use your GPS. Enter along with one of the above - what you are looking for - motel, gas, food, etc. ( it looks like finding gas is going to be the most important item in the future) Maybe a station that will fill your tank for under a hundred including a swap with one of your kids.

Lets take them one by one:

Zipcode: the archaic numbering system by the Post Office enabling them to sort and route mail because the public could write more legible numbers than letters. If you the traveler are in C. TN for the first time, try entering Chattanooga Tennessee in your Nokia-At 65 miles an hour!
Most of you would never try it-but one or two might- making it extremely interesting for the rest of us in the area.
Lets do the number thing on the phone instead- Zip code- now how can you find the zipcode around here? Simple, it is engraved deeply in the stone facade on the US post office. Further complicating the dilemma is Cities have multiple zip codes ( 100 or more). See where this is headed? OK you high tech -tune in GPS- You are already in the parking lot and it tells you you are in the parking lot for Skuzy Motel. Great ! You see the 30' sign. HOWEVER - GPS couldn't tell you that five weeks ago when you were planning your trip. Navigate your way and click on a map. Find a site that lets you click, click, click, thru a menu (after entering the zipcode).
I'm getting tired.

Traveler this is your question? What are you used to in driving across the country? ROAD MAPS AND ROAD SIGNS, Highway and exit numbers. Well marked on the roads you travel. Well marked on the map in your auto. This is the way you think, this is the way you drive. You will never see a road sign telling you this is 40769. And you will encounter many locations not identified with a city.

Now we are at the end: Roadjunctions.US uses a copyrighted Directory of Unique Geographical Location Search Terms, each term identifying a particular location (road junction). The unique 4 to 9 character term is easily recalled and used to find local information. I will show you one code, and in 30 seconds you will know 50,000. Try that with a zip. You can call 511 for local info on the phone in some areas. Like all Govt. programs, it has serious drawbacks.

My address is simply 75ky15 Have a look for yourself. By the way, in keeping things short and sweet - ( to local information) will get you there.