Saturday, August 20, 2005

Local Search By Zipcodes Obsolete.

Zip codes were established to deliver mail. Yellow pages carried them over to their web editions and the whole local search concept evolved. IF you know the zipcode you can get close to finding what you are looking for. If you don't, then you have to enter the city and state.

WWW. gave everyone a different address and it didn't match their street address either. It was their own url- Of course was always easy to find, but which one of their 10,000 stores did you want? If you want to shop in Knoxville stores, you really are not interested in stores in Atlanta or Chicago.

Now you enter Knoxville, TN or one of its many zipcodes and start clicking. We (They,Them,IT Boys) still have not interfaced the web with the local merchant in a simple easy to use fashion.
So you reach a motel listing get an address, find a map and see which part of town it is really located. Some are starting community searches that could be a valuable boon to the traveler-Don't let night fall on you here.

Travelers should be given a natural way to search a local area without any trouble. Roadjunctions are unique, highways are unique and highway exits and crossroads are unique. Travelers and locals drive on highways and exit at particular locations. All ( at least 99.5% know which state they are in- OK I'll drop that to 87%). uses a proprietary zip(road)code that accomplishes several FIRSTS ON THE WEB.
First- search is accomplished using the exact crossroad location readily identified on the ground by road signs and maps. Next the crossroad is simply formatted, with the state in which it is located, into a simple term that makes a lot more sense than postal zipcodes. The term is easily remembered and recalled even in new areas where the visitor is unfamiliar. Simply stated do you want to LOOK UP 42,000 zip codes or do you want to know and remember 100,000 road code locations?

So now our modest little burg is found from your map or the posted road signs as "75ky15" You didn't have to look up our zipcode 40769 or enter the city and state. Course this only is licensed for use on the roadjunctions site search engine. Each location is controlled on site to prevent spamming and to maintain the integrity of the codes. Enter 75ky15 in the site engine and you are immediately transferred to the local community of merchants on and near Interstate 75 at Exit 15 in Kentucky. All advertising merchants are on the Front (First) page, in order that they subscribed-guaranteed! Now if they are hip enough to have a web site, click their name and you are there.
You don't have to navigate thru a Motel Chain's Site ( entering zipcode,city,or state) to access the local business phone number or web site. Distant attractions appear on the local page as it is the exit highway leading to the attraction many miles away. The distant attractions are effectively moved to the Interstate where they can be found. Their website is still hosted off the roadjunctions site as it always has been. Other local websites can be accessed thru the links on the local pages so a traveler can access historic, real estate and other local interest sites.

Searches using the simple local code concepts are also done at (to local information).

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